It’s like an Onion headline come to life: With Nothing More to Accomplish, Billionaire Tech Mogul Who Just Shot a Car Into Space Starts Satirical Newspaper.


Musk initially wanted to buy the Onion back in 2014 according to a report published on Tuesday by the Daily Beast, but the deal fell through—potentially because Musk wasn’t interested in the A.V. Club, the Onion’s pop-culture-obsessed sister site (disclosure: I was a regular freelancer for the A.V. Club). The Spanish-language media giant Univision Communications ended up buying the entire company in early 2016—including the Onion, the A.V. Club, the satirical website ClickHole, and various book and video projects. 

That’s the name of my new intergalactic media empire, exclamation point optional

— Elon Musk (@elonmusk) March 14, 2018

Your cruel taunts cut me deep. Deep. But, I love you too.

— Elon Musk (@elonmusk) March 15, 2018