I used to struggle to keep up with the number of restaurants that opened each week in Chicago. It was thrilling but exhausting, and, putting aside the expense of opening a brick and mortar, it was downright amazing given how difficult the city made the process.
“I brought my own experience as a Vietnamese American and presented lesser-known Vietnamese dishes to restaurants I’ve worked for,” says Pham. “But since the people above me weren’t familiar with them or didn’t understand, they didn’t really see the potential. We have a sense of freedom with Snack Collective where we can bring that to the forefront and we can familiarize people with things that we know as comfort.”
One of those people given a boost by the Snack Collective was bartender Roshelley Mayen, who sells bottled milk punch cocktails under the handle @juanitasbebidas. Milk punch is a centuries-old preservation technique that calls for curdling, clarifying, and straining fat solids from milk. Traditionally it was mixed with whiskey or brandy for a classic cocktail that had some shelf life, but it’s infinitely variable and sustainable, using juices that might otherwise spoil if they sat around unused behind the bar.